Wednesday, August 19, 2009

Vernalis

Vernalis, a website for a client

"Market research has been mediocre at best to predict the success of new products or services. Example of false positives and false negatives abound.

Today you can launch new ideas often for less than the cost of market research. Just launch it and learn. The only thing you risk is success or precious learning that will be the springboard for your future projects."